It is not uncommon for small and medium-sized business owners to assume that their product will appeal to a very wide range of people if not to everybody. The reality however is usually very different; no-one sells to everybody, there are always some terms that narrow down the field. It makes sense therefore to use your money communicating with those people who are most likely to spend their money with you.

Start: 15th January 2011 (Saturday: 10.00 - 12.30)
Duration: 1 day taster
Investment: £49.00 (plus VAT)